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Ten Ways to Boost Your Social

Media Profile

There are many real-life scenarios in which social media torpedoes a career. It's quite possible to get fired, for example, after posting inflammatory remarks in the heat of an argument—even if the discussion had nothing to do with work. Or that old frat-party photo of you could land on the computer screen of the executive who just interviewed you for a job. So, instead of elevating your vocational risk factor on social media, take full advantage of these tools to advance yourself professionally. To this end, John Challenger, CEO of global outplacement consultancy Challenger, Gray & Christmas, has come up with the following 10 ways to enhance your social media profile. Social media remains very much a moving target—one in which there are plenty of great career opportunities and just as many potential pitfalls. Those who use good judgment and take wise proactive engagement steps will come out on top. "Social media sites are revolutionary tools that can help individuals build their own personal brand," Challenger says. "However, there is a fine line between establishing an online image that can boost your professional reputation and one that can ruin it."

Eye on the Prize

Focus your social media interactions on one goal: Getting a face-to-face introduction to a person of influence.

Finesse Over Force

Don't be too direct or self-serving. For example, never ask a contact flat-out for a job.

Timing Is Everything

Don't post too often. Shoot for no more than three times a day and no less than once a week

Personal Touch

Don't use the generic LinkedIn invitation. Craft a personal message to establish a meaningful connection.

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